Strong response to town’s new brand initiative
Rhonda Billett ... “we have more coming with #IAMLOCAL #IAMNAMBOUR over the coming weeks, it’s going to be fabulous”.
Nambour’s new identity has been welcomed with open arms according to local businesswoman Rhonda Billett.
Rhonda is one of three ambassadors for the “I am Nambour” themed branding unveiled by Reimagine Nambour at a function on June 8. The new look embodies the diversity, resilience and pride representative of the town’s business community.
“We have had such an overwhelming response to the campaign and we have only just begun,” said Rhonda. “Reimagine Nambour really have delivered on this project. The #iamnambour and #iamlocal are being used by many organisations and businesses in the local catchment area and its fabulous that it is bringing everyone together.
“I have been handing out ‘I am Local’ stickers so businesses can proudly market their Nambour business as part of the new brand identity launch – either by putting the sign on their shopfront windows, or they can download the logo for their social media and their websites.”
“Again the response has been very positive and we are just waiting on more stickers and promotional items to arrive as the community just want more.”
Rhonda is joined by musician Andrea Kirwin and Farrows Customs Motorcycle Mechanics owner Bryan Farrow as official ambassadors driving the campaign.
Developed as part of the Nambour Economic Transition Strategy (NETS) and overseen by Reimagine Nambour “I am Nambour” invites businesses to collectively market under a consistent look and feel to encourage investment and pride in the town.
“Over the coming weeks we will have our business stories being showcased,” said Rhonda. “However there are many, many successful business owners in Nambour and that is what we are trying to get out there, come to Nambour, invest and open up a business. Nambour is a very attractive area to open a successful business, there has never been a better time than now and the community want to see more new businesses open as the leafy region grows.
“I urge locals to get involved also. When you are out and about in Nambour, please use the #iamnambour and #iamlocal hashtags showing that you are united in supporting the rejuvenation of Nambour and having a load of fun along the way.
“Nambour has so very much on offer to investors too and now is the time for investors to come forward and invest, especially in retail and residential development in the Nambour CBD.”
Rhonda said people could register their interest and keep up to date at www.iamnambour.com.au. Brand ambassador Rhonda Billet said Reimagine Nambour was looking to have a catalogue of products available in the next few weeks to enable businesses to purchase coffee cups, enviro reusable bags, posters, t-shirts and more, to enhance the #iamlocal #iamnambour brand in their business. These will be available on the www.iamnambour.com.au website. Logos and other things also will be made available in the next week or so and again can be found at www.iamnambour.com.au.
“The site is changing daily with loads of digital assets and videos available for sharing as we revitalise Nambour, I urge people to register their interest, stay up to date and visit the site regularly for latest developments and updates.”
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