Montville retreat is top Instagram post for 2024

A luxurious treehouse retreat hidden high in the rainforest has taken out the top spot on Visit Sunshine Coast’s (VSC) Instagram page for 2024.

A reel showcasing the Sunshine Coast Hinterland property, Secrets on the Lake, has amassed more than 386,000 views, 9,200 likes, 7,100 sends and 4,800 saves since it was posted in early May 2024. A video takes viewers on a visual journey of the Montville estate, from the timber-clad treehouses to the sweeping views of the lake below.

This is the first time an accommodation provider has taken out the top spot on the VSC Instagram page for the year, and VSC CEO Matt Stoeckel said he was surprised it took so long.

“The Sunshine Coast’s accommodation is unlike anywhere else in Queensland,” he said. “Here you can take your pick of luxurious, boutique accommodation, from Hinterland treehouses such as this to glamping tents and even restored heritage train carriages.

“With our Instagram audience increasingly looking to explore the hidden gems of the Sunshine Coast, Secrets on the Lake is just the thing they’re looking for in a Sunshine Coast escape.”

Secrets on the Lake owner Aldy Johnston said she and her husband George had a spring in their step since hearing the news.

“We were incredibly delighted, proud and humbled. It is a testimony to our life’s work,” Ms Johnston said.

“For over 30 years now we have constantly developed, maintained and finessed our beautiful property into what has become an iconic Sunshine Coast destination for visitors across the globe.

“When you look at George’s magnificent gardens it’s hard to believe that it started out with red reclaimed dirt, built up from the excavations of the lake many years ago.

“Secrets is nestled in the most magnificent rainforest location right on the shores of Lake Baroon, with magical treehouses, weddings, art gallery, and Dining on the Deck restaurant all basking in this extraordinary view.

“We invite visitors from near and far to come and see what’s possible when you sprinkle a little magic, a lot of hard work, and some creative determination … dreams really can come true.”

George and Aldy Johnston: “For over 30 years now we have constantly developed, maintained and finessed our beautiful property into what has become an iconic Sunshine Coast destination for visitors across the globe.”