Advertising that works as hard as you do…
Introducing Campaigns …
Many business owners are great at what they do but advertising is not their thing. The result is that their promotions often fail to evoke a response from readers.
But there is a way to give your marketing the best chance of success.
And it starts with your story. Because people are attracted to stories. That’s why they read newspapers.
And that’s why we created Brand Builder Campaigns. Brand Builders give you a template for success. It’s a package that includes a story and photo in print which is then posted to our website, blasted out on Facebook and broadcast via our local email list.
The story blast is followed by a series of ads in the next 12 editions to clarify and reinforce your offerings and Build Your Brand.
We think this method gives local businesses the best chance of success. It establishes authority, creates a buzz and builds and maintains momentum.
If you do one thing in marketing this year, make it something that comes with a complete system and takes the guesswork out of promotion.
Here’s an example of what it might look like for a mechanic:
A story in the paper …
Followed by 12 ads, at a size of your choice …
Plus, as well as appearing in the printed paper (10,000 copies) we also …
Blast your story via our email list,
Share your story to Facebook, and
Post your story to our website, which always ranks well in Google results.
Everything you need
Campaigns give you everything you need to promote your business to a wide, local audience. This may be all the advertising you need to do this year.
Instead of working from a blank slate or slugging it out in the overpriced and overcrowded online landscape, get a proven way to plan your most profitable year ever.
Prices start at just $70 a fortnight. But space in the paper is limited. Please register your interest now so you don’t miss out.
Email editor@sunshinevalleygazette.com.au or tanya@sunshinevalleygazette.com.au and we’ll be in contact to arrange a no-obligation chat.
Because your advertising needs to work as hard as you do.
Frequently Asked Questions …
Do I have to run the story first? No. You can start with the ads and run the story at a time of your choosing.
Can I change my ad? Yes, you can change your message to focus on different aspects of your business. In fact we recommend that you do. More message means more doors through which you can invite people to do business with you.
Can I use the pictures you take? Yes. You can use our images and story on your own socials. The only thing we ask is that you don’t use in other local media promotions without our permission.
Do I have to run all 12 ads? If your campaign isn’t working we don’t want you to continue paying for it. You can pull out at any time after six ads (in order to cover our costs).
When will I be billed? Billing is fortnightly.
Can you guarantee Campaigns will work? We can never guarantee any campaign will work, but we think this method gives local businesses the best chance of success. It establishes authority, builds and maintains momentum and creates a buzz. This also helps ensure the message continues working into the future online as our news stories ranks well on Google.