Shake It Up rebrands to Infinite Music under new ownership
The Nambour music store has been taken over by Steve Gray who decided a rebranding was in order to accompany its new era.
by Janine Hill
Shake It Up Music has had a shake up and come out the other side with a new name: Infinite Music.
The Nambour music store has been taken over by Steve Gray who decided a rebranding was in order to accompany its new era.
Steve has a background of more than 20 years in the music industry and musical instrument sales and wholesaling.
A professional musician who once had a recording contract with Warner Brothers, he also worked in one of Canberra’s biggest music stores for 26 years.
“I did everything from guitar repairs to PA installation. In the end, I was doing all the imports for that business and then we started out on our own a couple of years ago in a trio,” he said.
Steve had moved to the Sunshine Coast for family reasons and was travelling relentlessly for work when he heard Shake It Up Music was for sale.
“I rang a friend and said, “You know what? It’s a good shop and the staff are really good’. I said, ‘If I could afford it, I’d do it,’ and he said, ‘Why don’t you, Steve?’ so I did.”
Steve put more effort into finding a new name for the business than some people do naming their children.
He worked through about four pages of possibilities, trying to find something where the business name, domain name, and social media monikers were free before settling on Infinite Music.
Steve has retained as many of the staff as possible.
“The staff had been pretty much running the business anyway. It was a big condition of me buying it,” he said.
Since taking over four months ago, he has put his stamp on the business by expanding the instrument range. Infinite Music is now one of only three stores in Australia selling Spanish-made Solar guitars. The store also now stocks Suhr guitars and amps, Revv Amplification, PRS (Paul Reed Smith) guitars, and Kurzeweil keyboards, as well as brands everyone knows, such as Yamaha.
“We’re getting a really good response from customers who says it’s good to have access to that range that we haven’t have access to before,” Steve said.