Vision crystallises into spiritual destination in Yandina

Chad Daniels: “I want to make Heaven & Earth a destination on the Sunshine Coast and bring more people to Yandina”.

Business Writeup by Janine Hill

WHAT started as a side hustle for Chad Daniels has become a full-time business.

Mr Daniels is the owner of Heaven & Earth, a crystal shop in Yandina’s newest shopping block on the main drag through town.

Prior to opening the shop in December, he worked in construction and sold crystals at markets and special events as a sideline.

“Mum is a very spiritual person and I’ve just always had a passion for it,” Mr Daniels said. “When the pandemic hit and everything shut down, I had a chance to try something a little different.”

Mr Daniels lives with his partner in Yandina and saw an opportunity to go one step further and open a store in town.

The shop sells more than 50 different types of crystals, ranging from the always popular clear quartz through to harder-to-find types, such as tektite and moldavite. He buys most of the crystals for the store direct from suppliers in Brazil who import them from all over the world.

“The feedback we get from customers is that our crystals are quite affordable, and that’s because I buy direct,” he said

While the crystals make up 95% of stock, there are also oracle cards, books, and Mr Daniels makes lamps and jewellery for sale.

Mr Daniels’ hopes Heaven & Earth will not be just a place that people drop into, but a shop that customers visit intentionally.

“I want to make it a destination on the Sunshine Coast and bring more people to Yandina to experience the town,” he said.