Amidst escalating challenges, the Salvation Army is gearing up to launch its 60th Red Shield Appeal in Nambour. As inflation and homelessness bite and the cost-of-living crisis deepens, recent research has unveiled the extent of the struggle faced by individuals and families in the community.

A staggering 94 percent of respondents in a recent study admitted to grappling with the affordability of basic necessities such as housing, groceries, medical care, and utilities. This has meant 63 percent have skipped meals, while 45 percent have been forced to decide between paying for housing or purchasing food.

One Sunshine Coast mother, who wished to remain anonymous, shared her distressing experience: “Having to constantly borrow money off friends due to not being able to buy essentials. I’m having to go days without eating so my kids can eat, cancelling specialist appointments that are a requirement for my health due to the cost of living.”

This research, based on 1500 respondents who sought assistance from the Salvos Doorways financial relief service over the past year, underscores the urgent need for support.

Captain David Donaldson of the Salvation Army in Nambour emphasised the severity of the situation: “It’s disheartening to see our community members facing such difficult choices. Nobody should have to go without food or basic necessities in a country like ours.”

The Red Shield Appeal aims to raise $5.7 million across Queensland, funding vital services and assistance programs. Volunteer opportunities abound, from collections in shopping centres to online fundraising initiatives.

“We rely on the generosity of our community to continue our mission of providing support and assistance to those in need,” Captain Donaldson said. “Every donation makes a difference in someone’s life.”

All funds raised locally will stay within the Nambour community, directly benefiting those who need it most. Last year, the Salvation Army provided assistance at a remarkable rate, offering support to one person every 17 seconds and delivering over 250,000 sessions of care to more than 37,000 individuals.

• To support the Salvation Army’s 60th Red Shield Appeal and contribute to building a brighter future for our community, visit salvationarmy.org.au or call 13 SALVOS.