Four events on the weekend have helped ignite Reimagine Nambour’s drive to transform the local economy and capitalise on the town’s unique cultural identity.

An “exhausted but exhilarated” Reimagine Nambour Facilitator Kerry Brown spent a busy weekend organising and helping run four events — Sconetime on Friday morning, a Friday night Soiree, a Gala Dinner on Saturday night and a relaxing music event on Sunday celebrating the town’s new “I am Nambour” brand identity.

“We’ve had so much positive vibe,” said Ms Brown. “You can buy PR and marketing but you can’t buy the community feeling and the buzz that has been generated over the weekend.

“It’s been quite overwhelming in a way. People are realising they have to be united and that Nambour is coming back to life.

“The numbers could have been better but it’s the first time we’ve staged these events so they will only improve as word spreads.”

Reimagine Nambour Inc. is a community association initiated by Fairax MP Ted O’Brien to bring to life the Nambour Economic Transition Strategy (NETS).

Mr O’Brien said the Economic Transition Strategy was a roadmap for Nambour to transform its economy while maintaining its distinct identity.

“There is so much pride in Nambour, and it’s there for all to see,” Mr O’Brien said. “What inspired me to help establish Reimagine Nambour was just seeing the untapped potential of the town. You can see it in the eyes of the people from Nambour.”

Reimagine Nambour works closely with Council and community organisations to forge a thriving regional town.

“The Nambour Economic Transition Strategy was a fantastic initiative and set up a great plan and now the community have taken the ball and run with it,” said Ms Brown.

She said the events were timed to celebrate and springboard off Nambour’s new brand identity unveiled June 8. The ‘I am Nambour’ campaign invites businesses to market under one consistent look and feel to retain local business, encourage investment and strengthen  pride of the town.

Three videos embodying the diversity, resilience and pride of the town’s business community have been produced by Nambour Video Production company Red Boss, two of which were unveiled at Friday’s Soiree.

“There’s an opportunity for everybody to use the I am brand,” said Kerry. “People will be able to choose from stickers, coffee mugs, t-shirts and tote bags and you can personalise them to your business.”

Ms Brown said Nambour’s future looked bright with the Special Entertainment Precinct, Tram Terminus and Tram, I am Nambour branding, and Streetscaping and Lighting Improvements all happening at once.

“There are lots of little things coming to fruition and all the little things bring positive attention. And people get to see Nambour for what it really is rather than the false stigma. People want to stay in their home town and do things and if we enable that people will get involved.”

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