Ella Mitton of Yandina has recently realised a lifetime dream of opening her own business, Juniper Moon Studio. 

Having learned to sew at a young age, Ella’s love of dressmaking led her to study fashion at TAFE and from there she has launched her own range of designs based on the principles of sustainability and slow fashion.

“Design, hand drafting patterns and sewing seem like a bit of a dying trade,” Ella explained. “But I do think that over the past year and a half people have become more aware of the value of ‘slow fashion’ and getting back to locally made and higher quality products in general. It is wonderful that our communities have become closer and are so supportive of locally owned businesses.”

Ella has put together a range of staple pieces for women, from bucket hats to shorts with pockets, pants, jumpsuits, dresses and overalls. Her designs are largely made from natural  fabrics such as linen and cotton, and vintage or recycled fabrics. Items can be made to order, to fit every size and Ella can also do alterations.

“Beautiful, timeless fabrics like seersucker, cheesecloth and good old fashioned corduroy are coming back, as is modesty,” Ella said. “So many modern designs are extremely revealing and many women really don’t want to wear them for that reason. Certainly for younger girls, it is a bit off putting. It is not an age thing, because my customers range in age from 20 to 70. I think women just want to wear beautifully designed and cut clothes that are comfortable, have longevity and are made with love.”

Juniper Moon Studio is at 3a/8 Farrell Street Yandina and is open 9.30 to 4pm Tuesday to Friday and 8.30 to 3pm Saturday. Phone 0402 296 723.